La Mundial, Beers from Here and There.
At Hop Wear we work with everyone from the world of beer. In this case, a store, La Mundial store, which specialises in both domestic and imported beers, who gave us the simple brief, which was to include two specific elements:
- break with the clichés of other stores who use ingredients and word play to promote their beer
- focus on the stores’ concept of beer from around the world.